Our transaction and support program is an efficient, proven method of selling excess inventory at profitable (premium to market) pricing to obtain quality advertising in accordance with your needs.
We do not cherry pick inventories; we buy the inventory consistent with the needs of your business model.
Our transaction can be reflected on your books as a profitable sale, avoiding unnecessary write downs.
Trade transactions improve P & L and positively impact your balance sheet. They are considered legitimate sales by the IRS when recorded within GAAP guidelines.
Media Trade Credits (MTC) are valid until used, giving you flexibility in working them into your planning cycles.
Our media delivery is agency commissionable.
At every step of the way you will have complete and full understanding of how the transaction works, giving you complete and full confidence in our program.
All media is delivered exactly as if you are making a cash media purchase; the same level of Optimal Quality Service you would receive from an agency or media buying service.
Client submits media specs and budgets to BMC.
BMC proposes a media plan (paper buy) against Client budgets and specs for Client ’s approval.
Once approved, BMC confirms placement of the schedule to Client and follows up with all trafficking functions – placements, scheduling, POP reports, etc.
As media schedules run, Client is memo billed to keep track of media credit usage.
When all media delivery tallies with the merchandise purchased, the program is completed.